Digital Leadership Blog Post - Week 7

Hi classmates,

Here we are at our LAST blog week of the entire semester! Crazy how fast these weeks flew by. Let's try to make this week the most engaging yet! I think it is a perfect topic for the end of the semester, as well as in line with our Storify final papers right around the corner.... yikes!

This week we are looking at how to measure the success of a social media campaign and evaluate return on investment, or ROI. 

This is such a highly debated topic in the industry because there isn't really a "right" way to measure ROI (although, there are some ways that are more effective than others!)

For our readings this week, we are examining two different topics: how to improve your social media performance, and then, how to track that performance and express it's success.

For your blog posts this week - use the reading provided by our professor, and your own experiences, to determine the "best practices" of high social media performance, and then, the most effective ways to track that performance. Feel free to use outside sources and think about how this will relate to your Storify papers.


Happy blogging!
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